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Membership Directory - Individual

Joc Cing Tay

Founder and Managing Partner at Bamboo Green Consulting

About

Personal Profile: Joc Cing is a certified professional coach (ACC,CPC), with 24+ years of professional experience in the technology space. He started his career as a software engineer after graduating with honours and then a doctorate in artificial intelligence from Nanyang Technological University in the late 90s, went on to do field applications engineering and consultancy around APAC before being invited back to teach Algorithms at the university. During this period, he earned awards and prizes for teaching and research, became the Subdean and obtained a Tan Chin Tuan Fellowship for work with University College London and University of Amsterdam. His research in computational epidemiology led him subsequently to found ROSS Scientific (Singapore and Netherlands) for the next two years, with a vision to help hospitals develop intervention measures to reduce the spread of nosocomial infections. After this, he ventured into the Adtech space, growing the Singapore divisions of ScanScout and then Tremor Video towards IPO with an ARR of USD 60m in responsibility, earning an MBA (with academic excellence) from NUS along the way. This success brought him to other local and international companies needing similar help in scaling and growing their engineering management teams and culture, such as PocketMath and Appier. More recently, he founded Bamboo Green Consultancy to further his passion in helping startups grow. In this capacity, he has worked with founders and senior leaders in startups through fractional roles, consultancy and individual coaching. You can also find his published contributions in the computational sciences here and his work on change management here. He is also a certified AWS solutions architect.
One Sentence Introduction: I help startup leaders build and execute their growth plans.
Primary Focus: Business / Entrepreneurship, Career Growth & Transition, Corporate Leaders & Teams
Coaching Specialities: Business, Career, Change Management, Conflict Resolution, Executive, Leadership, Productivity, Teams
Professional & Life Experience: Author, Consultant, Entrepreneur, Executive, Manager/Team Lead, Married, PhD, Programmer/Engineer, Trainer
ICF Membership Number: 9717656
Credential: Member/Trained, ACC
Degrees & Certifications: PhD, MBA, BASc.Hons, ACC, CPC, ELI-MP, SMIEEE
Website: https://bamboogreen.biz
Email Address: joc [at] bamboogreen.biz
LinkedIn: https://www.linkedin.com/in/joccing/
Company Profile: Bamboo Green Consulting (or Bamboo Green) is a firm that aims to help our clients, typically, technology startups to scale and grow from series A to D. During this critical period, these startups face tremendous challenges, which we consider to be in three main areas: Figuring out what the market actually wants and how to deliver it while resources are scarce. Sticking to the right revenue model to profitably market offering in (1) while facing increasing fixed costs due to salaries and infrastructure. Growing the right team and culture to adapt as (1) or (2) changes when the original founders are not necessarily management trained. Unfortunately, very few professionals, marketing gurus or tech geeks are given formal training nor instructions on how to address these entrepreneurial challenges, mainly because they are cross-disciplinary, involving knowledge of business, psychology and technology. The inherent uncertainties that the market presents makes it even more difficult, since decisions made are subject to constant changes from the environment. At Bamboo Green, we believe that for technology startups to succeed, there needs to be four cultural anchors - we term as S.A.G.E which stands for: Scalability Adaptability, Growth, and Entrepreneurship.